Clik here to view.
The Holy Grail for Sales and Marketing
A lot of B2B companies are seeking the Holy Grail for sales and marketing. They want to know what is the most efficient way for customers to learn about and buy their product. In this search for lots...
View ArticleClik here to view.
Social ROI: Marketing Metrics for the Salesforce Marketing Cloud
One of the burning questions many salesforce marketing users have is: How do I measure the ROI of my social marketing? What marketing metrics should I use? Is there a marketing analytics solution that...
View ArticleClik here to view.
Best Practice: Leverage Formulas to Simplify Business Processes in Salesforce
It is not uncommon to create business processes based on interpreting sets of data inside salesforce.com such as: Assignment rules Lead/Contact Scores Workflow rules Apex code Formulas can help...
View ArticleClik here to view.
Campaign Influence: 5 Key Comments on Nick Petri’s Post
Nick Petri of Openview Venture Partners wrote a nice blog which on first blush I didn’t think I was going to like. Maybe it was the negative headline “When Sales and Marketing Attribution Goes Wrong”...
View ArticleClik here to view.
Why Investing in Marketing Analytics is the Best Salesforce Marketing...
Most Salesforce marketing people are familiar with John Wanamaker, early 20th century US department store merchant and pioneer of the money-back guarantee, who famously said, “Half the money I spend on...
View ArticleClik here to view.
Marketing Analytics Improves Both Sales and Marketing
I recently stumbled on an interesting Forbes article about marketing analytics usage by Christine Moorman and while it is about 6 months old I think the messaging still holds a great deal of relevance....
View ArticleClik here to view.
Thoughts on Maggie Fox’s “Why Marketers Will Rule the World”
I have to say as a marketer the title of this article caught my eye and before even reading it I thought to myself, I’m going to like this! The crux of this article is basically that due to the massive...
View ArticleClik here to view.
Give Yourself a Holiday Gift: Work Your Contact Database
Want to give yourself a holiday gift for 2013? Try marketing to your Salesforce Contact database. Everyone who’s a Salesforce Marketing user knows that salesforce.com stores individual names in the...
View ArticleClik here to view.
Pretty Little Lies
The following is a true story. At first glance, it may seem to have nothing to do with marketing analytics, but bear with me. One of my first tasks as a junior programmer was to write some software to...
View ArticleClik here to view.
Our Take: Oracle to Purchase Eloqua
Interesting news today on the marketing automation software front. Oracle announced its intent to purchase Eloqua for $871 million, a 31 percent premium over the Eloqua share price on the day of the...
View ArticleClik here to view.
The Power of Marketing Metrics
Jon Miller, vp Marketing and co-founder of Marketo, recently wrote a blog post called Where Marketing Metrics Go Wrong that caught my attention. I completely agree with Jon when he says that the...
View ArticleClik here to view.
Best Practice: Status Values and Disqualifying Records within Salesforce
Jay Famico recently wrote a blog post for Sirius Decisions about Sales Accepted Leads: Disqualification Reasons. This best practice of capturing the reason a lead is disqualified is one of Full Circle...
View ArticleClik here to view.
Marketing in 2013 – Analytics Matter Now More Then Ever
I know many people have already written about what is expected to happen in the world of marketing in 2013 but I am going to consolidate them for you into three key points. Every marketer has a...
View ArticleClik here to view.
Marketing Analyics: Moneyball for Marketing
I wrote in a previous blog post, Thoughts on Maggie Fox’s “Why Marketers Will Rule the World”, that marketers have access to an incredible amount of data (similar to the information sports teams have...
View ArticleClik here to view.
Manufacturing Demand: A Must Read for Salesforce Marketing Users
If you’re a Salesforce Marketing user, you should read David Lewis’s book Manufacturing Demand. It’s quite a good summary of all the best marketing practices for demand generation that are common...
View ArticleClik here to view.
Leads and Contacts OR Leads VS. Contacts
I’ve recently encountered much debate and curiosity regarding best practices around Lead and Contact usage in Salesforce. While in some cases organizations will have certain divisions of their sales...
View ArticleClik here to view.
What Does Salesforce.com Tell You?
Last Friday Gene Marks wrote an interesting article for Forbes called What Salesforce.com Won’t Tell You where he explains that the main problem with most CRM systems is not the systems themselves but...
View ArticleClik here to view.
Why Velocity Matters
Jason Lemkin wrote a great post last month on Why lead Velocity Rate (LVR) is the Most Important Metric in SaaS. He argues that pipeline metrics alone are not enough to predict if you will hit your...
View ArticleClik here to view.
What’s Your Contact Database Worth?
Are you marketing to your Salesforce Contact database? If not, you’re not alone. Many sales and marketing operations are very “lead centric” in their pipeline creation activities. But the value of...
View ArticleClik here to view.
January 2013 Salesforce Marketing Tips and Best Practices
Full Circle CRM Best of January 2013 1. Salesforce Best Practices 2. Marketing Best Practices 3. From the Sales Team 4. Marketing Update 5. In the News… Sales and marketing processes are constantly...
View Article