Nick Petri of Openview Venture Partners wrote a nice blog which on first blush I didn’t think I was going to like. Maybe it was the negative headline “When Sales and Marketing Attribution Goes Wrong” that got me going negative on the article. But actually he makes a lot of good point points which I agree with. Here’s our review of his top 5 points from our Salesforce Marketing perspective: 1. “…organizations are finding that once immeasurable marketing campaigns or activities can now be optimized and compared against one another.” ...
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