One of the burning questions many salesforce marketing users have is: How do I measure the ROI of my social marketing? What marketing metrics should I use? Is there a marketing analytics solution that makes sense? Can I actually calculate Social ROI? How do I compare the effectiveness of my social media campaigns with other marketing campaigns I’m running? Can I calculate campaign influence? As background, many companies treat social media as a branding campaign, a way of expanding the reach of their companies brand and creating general awareness. And ...
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