Give Yourself a Holiday Gift: Work Your Contact Database

Want to give yourself a holiday gift for 2013? Try marketing to your Salesforce Contact database. Everyone who’s a Salesforce Marketing user knows that salesforce.com stores individual names in the Leads tab or in the Contacts tabs.  When you have a new Lead, your reps know the status of the Lead and the data and workflow is designed for disposition.  The standard workflow in the Salesforce Marketing Cloud is for a new Lead, if it’s a good one, to be converted to a Contact and perhaps an Opportunity. So using ...
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