What’s Your Contact Database Worth?

Are you marketing to your Salesforce Contact database?  If not, you’re not alone. Many sales and marketing operations are very “lead centric” in their pipeline creation activities.  But the value of your Contacts in salesforce.com can be very high. How high?  Let’s explore this. Let’s say you have 25,000 Contacts in your database and a typical lead conversion rate of .1% from Response to Closed Deal. Most months you run 2 Campaigns and your average deal size is $10,000 and total sales cycle is 3 months. Here’s an estimate of ...
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