The following is a true story. At first glance, it may seem to have nothing to do with marketing analytics, but bear with me. One of my first tasks as a junior programmer was to write some software to test hard drives – our company was choosing between two companies and wanted to know which one made the better drive. We’ll call them drive A and drive B. I wrote some diagnostic software that would run tests and measure the performance of each drive. I was quite proud of the ...
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