What Does Salesforce.com Tell You?

Last Friday Gene Marks wrote an interesting article for Forbes called What Salesforce.com Won’t Tell You where he explains that the main problem with most CRM systems is not the systems themselves but the people using those systems – how these CRM systems are set up, implemented, managed, etc.  He makes a valid point.  There is a ton of data stored in any CRM system but the toughest part is getting it set up properly so you can see the relevant marketing analytics or sales metrics that enable you to ...
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