I wrote in a previous blog post, Thoughts on Maggie Fox’s “Why Marketers Will Rule the World”, that marketers have access to an incredible amount of data (similar to the information sports teams have on potential draft picks or free agents) and the potential to uncover powerful insights about target markets or current customers. However many of us are unable to successfully leverage it to gain the insights we need because we do not have the proper tools in place. Marketing has become as much of a science as an ...
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