A recent article by Heinz Marketing titled “What software developers can teach you about marketing” suggests ways that agile software development techniques can help marketers become more effective. As an agile software developer, I read the article with some interest and I think it’s great – just not complete. It misses an aspect of agile development that, to be perfectly honest, some software developers miss as well. Rapid, flexible and iterative software development can result in great software, or it can result in unstable and unreliable software – full of ...
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