A Marketing Scientist’s Love for the Data

During this day of celebrating Your Valentine, we are excited and humbled to be written about on 3 terrific blogs this week. Here’s where you can learn more about our company’s passion for the science of marketing. Denis Pombriant, noted CRM analyst, wrote a strong piece introducing Marketing Performance Management and also Full Circle CRM. Check out Integrating Your Marketing and Sales Funnel. Howard Sewell, a terrific marketer and expert communicator, posted a Q&A with me on his Spear Marketing blog, the Point.  Check out his posting Measuring the True ...
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