Michael Brenner has a great ongoing interview series called the Future of Marketing and the interview he posted today with Steve McKee, Is Big Data The Future of Marketing?, really caught my attention. Steve talks about the “rapid escalation of big data and the tools available to analyze it” as one of the critical trends in the marketing world. He also goes on to mention that this could cause increased polarization between the analytical and creative players (or marketing scientists and marketing artists as well call them at Full Circle ...
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