Better Data = Higher ROI (If You Can Measure It Properly)

Kim Zimmerman wrote a great article today in DemandGenReport called Marketers Cleaning Up Their Data To Improve Targeting, ROI. The article states “poor records can significantly impact the cost and success rate of a marketing campaign”. The crux of the issue is this: bad data causes companies to lose money by making it harder to target the proper audience (losing potential revenue) and by costing them time and money to clean up the bad data. As we focus more and more on digital marketing (and the reporting and analytics that ...
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