Measuring Marketing in the Digital Age

In a recent article for Forbes, Bruce Rogers wrote “the most sought after marketers today are experts in Big Data and Digital Marketing“, essentially saying that these are the kind of marketing professionals CMOs need to look for to take their marketing efforts to the next level. As a marketing professional who also recently finished his MBA this statement rings very true. The marketing work I do is primarily in digital and in the academic world almost every marketing class I took stressed the importance of having a strong digital ...
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