5 Key Criteria for a Marketing Performance Management Solution

In a recent article in Business Insider, Marketo CMO Sanjay Dholakia, proposes a four point plan on “How Companies Can Train Employees To Analyze Data Like Nate Silver.”  Embrace the data explosion.  Yep.  Track performance to predict revenue.  Makes sense. Win swing-state customers (those are the customer on the fence or changing sentiment about your solution).  And gather as much data as you can over time.  All good advice. But what’s missing from this piece is a discussion on the tools to help you execute. What would a good tool ...
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