Peter Caputa wrote a great article called 9 More Reasons To Invest In Inbound Marketing and a few things he mentioned really stood out to me. Inbound Marketing is Trackable Inbound Marketing Efforts Can Be Directly Attributed to Revenue Inbound Marketing Analytics Enable Improvement Over Time In the digital age of marketing being able to track the results of your marketing campaigns is crucial. Everyone from the CEO to the finance team to the vice president of sales and his sales ops people, and of course the entire marketing department, ...
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