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With A Little Work Marketing Can Actually Save Sales Time
John Staples wrote a great article in the Sales Benchmark Index Blog today called CMO: You’re Killing the Sales Team’s Selling Time! and makes a very valid point that the Marketing department needs to...
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How trust-worthy are your Salesforce.com reports?
One of the most common salesforce.com questions I get is “Why does this report tell me one thing, and this other one tell me something different.” In general the answer is always “the two reports are...
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Dreamforce and the evolution of Salesforce
I’ve been to a lot of conferences – sometimes as an attendee, but more often as a speaker. I’ve presented at large conferences like Comdex and Microsoft TechEd, and at smaller conferences with as few...
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Three Reasons Marketers Use CRM Systems for Marketing Metrics
A recent survey from Denis Pombriant’s Beagle Research group shows that marketers use CRM systems more than other software tools to measure their marketing results. This makes a lot of sense to us at...
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Use Your CRM System to Build a High-Performance Marketing Team
Jessica Lillian over at SiriusDecisions wrote a great piece on Monday about the Top Five Characteristics of High-Performance Marketing (being competent, credible, accountable, strategic, and integrated...
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The Future of Marketing?
Greg Satell wrote a great article in Forbes Magazine earlier this week called What can we Expect from the Next Decade of Marketing. The piece that resonated the most with me from this article was how...
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Best of October 2013: B2B Marketing News
Full Circle CRM Newsletter October 2013 1. Salesforce Best Practices 2. Marketing Best Practices 3. From the Sales Team 4. Marketing Update 5. In the News Sales and marketing processes are constantly...
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The Implications of Sales Process on Marketing Visibility in Salesforce.com
The title says it all and I will strive to keep this high level because obviously the business, management, product, market space and sales rep acumen all have implications on dictating unique sales...
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Accepting a Revenue Goal: A CMO to CEO Conversation
Marketing departments are being asked today to be more accountable for driving revenue. It’s not uncommon for a CEO to say “we want marketing to drive 30% of our revenue.” And if you’re the marketing...
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Keep Salesforce.com Running Smoothly With Data Quality Monitoring
One of the hardest challenges facing salesforce.com administrators is keeping their data clean. Our CRM systems have become complex and its not unusual to have data coming into the system from multiple...
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